Conversion rate
The share of clicks that turn into attributed sales.
Conversion rate is the share of clicks on a tracking link that turn into attributed sales. A sale is attributed when the order carries your ?ref= tag in the Shopify cart note and matches on Harmonia's server, with no discount code involved. The rate depends on how well the audience and the program fit, so it reads best compared across your own links. Pair it with EPC to see both how often clicks convert and how much each one earns.
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