Affiliate marketing
A way for brands to pay partners only when they actually drive a sale: no upfront ad spend, all performance.
In affiliate marketing, a brand pays a partner a commission only after a tracked sale comes through, so there is no upfront ad spend. On Harmonia the commission is a flat amount the brand sets per program (for example $10 per sale), and the athlete keeps 100% of it. A 20% platform fee is billed to the brand on top, never deducted from the athlete. Attribution is first-party and server-side, with no discount code to enter: a Shopify custom app writes a ?ref= value into the cart note attribute, and the sale is matched on our server.
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